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Reto Becker
Webshop Specialist @Lyreco Switzerland AG
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WORK HISTORY
Webshop Specialist @Lyreco Switzerland AG
As part of the Digital Commerce Team, I am responsible for the further development and optimization of the Swiss Lyreco webshop. I combine strategic projects with operational improvements to provide our customers with a seamless shopping experience and to strengthen Lyreco’s competitiveness in the e-commerce sector in the long term. Implementation and optimization of webshop functions in collaboration with the international Lyreco Group Responsibility for the local execution of group-wide digital commerce projects Evaluation, testing, and introduction of new digital marketing and automation tools Creation of landing pages and templates to improve conversion and customer satisfaction Content management across various CMS systems (e.g, WordPress, Joomla, in-house solutions) Management of marketing automation tools and ensuring efficient ticket handling via Zendesk Continuous analysis and resolution of webshop issues to guarantee the highest level of user-friendliness
ABOUT RETO BECKER
The future is now!
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