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Start for FreeReese Chen
Marketing Specialist @Alpha Group Holdings Ltd
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WORK HISTORY
Marketing Specialist @Alpha Group Holdings Ltd
Auckland, NZ
Product Innovation: Helped shape and position our hero products, including reishi mushroom and immune support formulas, into differentiated offerings in a crowded market.E-commerce & Social Strategy: Built a full-funnel D2C strategy, including website UX, TikTok Shop setup, influencer partnerships, and paid campaigns across Facebook and Instagram.Retail & Pharmacy Development: Secured and maintained strategic partnerships with top New Zealand pharmacies, supporting B2B sales and account management.Campaign Management: Led digital and physical brand activations, soft launches, and student ambassador programs to build grassroots awareness.Cross-functional Leadership: Collaborated with product development, logistics, and science teams to align operations with marketing narratives.
EDUCATION
Auckland University of Technology
Bachelor's degree
The University of Auckland
Master of Business Management
ABOUT REESE CHEN
I works in the Innovation space, providing rapid prototyping solutions for deep tech, high tech, and aerospace industries using advanced 3D printing technology and cutting-edge materials. My unwavering passion for innovation drives me to help individuals address their pain points and collaborate on advancing the next generation of technology. As a project manager, my forte lies in coordinating and devising solutions, even when resources are limited. Beyond my professional endeavors, I hold a personal goal of fostering a community where founders can openly share their experiences, celebrate successes, and collectively progress toward their objectives.
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