Reema Chugh

About Reema Chugh

With over a decade of experience in loyalty strategy and customer lifecycle management, currently serving as Director, Loyalty and Partnerships for India and South Asia at Accor. Focused on driving impactful loyalty solutions and fostering strategic partnerships that align with the company’s mission of delivering exceptional guest experiences. Core competencies include loyalty program development, growth strategies, and cross-functional team leadership. Dedicated to leveraging data-driven insights and collaboration to enhance customer engagement and business performance. Passionate about creating innovative loyalty frameworks that empower teams and elevate brand loyalty.

Experience

1. Director Loyalty and Partnerships- India and South Asia

   Accor

   Jul 2022 — Present · Gurugram, IN

Education

• Mulund College of Commerce

  Commerce

  2003 — 2005

• Balaji Institute of Modern Management

  MBA, Marketing

  2008 — 2010

• Ness Wadia College of Commerce

  BCom, Statistics

  2005 — 2007

Skills

• Brand Management
• New Business Development
• Marketing Strategy
• Advertising
• Business Development
• Sales
• Marketing
• Business Strategy
• Loyalty Programs
• Team Management
• Market Planning
• Account Management
• Management
• Strategy
• Competitive Analysis
• Analysis
• Marketing Research
• Crm
• Customer Relationship Management (Crm)
• Sales Operations
• Lead Generation
• Marketing Communications
• Marketing Management
• Email Marketing
• Key Account Management