Rebecca Ehlinger-Janzon

WORK HISTORY

EDUCATION

SKILLS

ABOUT REBECCA EHLINGER-JANZON

Rebecca is a seasoned leader in strategic marketing and communications with a proven track record of success in global marketing, corporate communications, public relations, branding, and crisis management. She brings deep expertise across both B2B and B2C sectors, including medical devices, industrial engineering, semiconductors, telecommunications, and technology (AI/ML).A forward-thinking professional, Rebecca excels in assessing complex challenges, formulating strategic initiatives, and executing solutions that drive organizational success. She possesses a robust skill set in international marketing and communications, executive communications, crisis management, and social media strategy. Her work is defined by compelling storytelling that aligns messaging with corporate values and delivers measurable impact. With over 30 years of experience, Rebecca has successfully launched nearly 20 products across diverse B2B and B2C markets, making significant contributions to both start-ups and global enterprises. • International & Corporate Communications• B2B Clinician & B2C Consumer Communication• Executive Communication• Crisis Communication • Public Relations & Social Media Strategy• Internal Communications • Editorial & Content Strategy• Agency Interface • Branding Strategy• Strong Management Experience/BudgetingKEY CAREER HIGHLIGHTS• Major Product Launch and Investor Day (Resmed): Developed and executed an internal and external communications strategy, resulting in 85 pieces of unique coverage (including outlets such as STAT News and Sleep Review), plus contracted with Remi Bader (Intagram/TikTok influencer) resulting in and one of the most successful product launch in the company’s history.• Rebrand Strategy (Palomar Technologies): Conceived and executed a rebranding strategy that successfully repositioned the company from a manufacturing entity to a high-tech semiconductor supplier, recognized by leading datacom, aerospace and defense, telecommunications, and medical device companies.• Global PR and Media Relations Strategy (SKF): Led the global PR, media relations, and editorial strategy for a $10 billion international industrial engineering company, establishing comprehensive company-wide strategies, processes, and policies.• Direct-to-Patient Strategy (Nobel Biocare): Conceptualized and implemented a direct-to-patient approach for dentists and laboratories, driving sales revenue growth of over €2.5 million.