Alexandra Rose Pink-Fahrion
Associate Product Marketing Manager @Terumo Neuro
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WORK HISTORY
Associate Product Marketing Manager @Terumo Neuro
Responsible for GTM strategies and on-going product marketing for North America Hemmorhagic portfolio, including WEB Embolization Device, LVIS EVO Coil Assist Stent, and FRED X Flow Diverter. Launched three new products at Terumo Neuro, including WEB 17, WEB Line Extension, and LVIS EVO Strategize sales tactics and portfolio adoption strategy for all hemorrhagic products, specifically in the US and North American markets. Manage a portfolio worth over $150M, with consistent growth each fiscal year Travel across North America to execute local and regional sales programs to assist teams in reaching target goals and meet with key customers. I have trained over 100+ neurosurgeons and fellows on our WEB device and LVIS EVO stent Facilitate and develop regional and local promotional dinner events with physicians to drive peer-to-peer discussions and monitor the KPIs of events. The programs have led to regions to exceed target goals
EDUCATION
UCLA
Bachelor of Arts (B.A.), Political Science and Government/ Film, Television and Digital Media Studies
UC Irvine
Certification, Medical Device
ABOUT ALEXANDRA ROSE PINK-FAHRION
Experienced Product Marketing Manager with over 6 years of expertise in the medical device industry, specializing in leading innovative product launches and driving cross-functional teams to deliver impactful solutions. Known for successfully launching and scaling high-profile products, including the LVIS EVO and WEB devices, I excel at managing the end-to-end product lifecycle—from ideation and development to market introduction and post-launch optimization. My background also includes leadership roles at top tech companies like Yelp and Google, where I honed my skills in sales management and customer-focused strategies. Combining a deep understanding of healthcare and tech sectors, I am adept at navigating complex regulatory environments and making data-driven decisions to bring cutting-edge products to market.Specialties: Medical Device. Expertise in Marketing Management, Social Media Marketing, B2B Marketing, Content Creation, Project Management, Google\'s Internal platforms, People Management, Data Analytics.
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