Neha Shirsekar

Mba Marketing Intern @Terumo Neuro

Orange County, CA, US

Commercial Feasibility: Evaluated the commercial feasibility of launching the next-generation carotid stent (Roadsaver X) in the U.S. and European markets, integrating clinical, regulatory, market-access, and financial perspectives to drive Go/No-Go recommendations.• Financial Modeling: Built a financial model with NPV/IRR, gross margin, and sensitivity analyses (price premium and sales uptake). • Physician Insights: Analyzed survey data from 200-physician to derive market adoption, sales forecast and pricing assumptions for the business case.• Cross-Functional Leadership: Collaborated with teams across the U.S. and Europe, including Regulatory, R&D, Clinical, Manufacturing, Product Management and Finance to assess commercialization pathways.• Competitive Landscape: Mapped carotid stent competitors to study their features, clinical evidence and pricing to identify differentiation and go-to-market risks/opportunities.• Stakeholder Alignment: Created executive presentation for VPs; led discussion on pricing strategy, market adoption risks, regulatory pathway, and manufacturing scale-up options.• Differentiated Positioning and Messaging: Positioned Roadsaver X as the only available carotid stent with an antithrombotic surface coating, establishing a clear competitive advantage.

University of Minnesota

Certification course, Healthcare Marketplace Specialization

University of Mumbai

Bachelor of Pharmacy - BPharm, Pharmacy

University of California, Davis - Graduate School of Management

Master of Business Administration - MBA, Marketing

Welingkar Institute of Management

Postgraduate Degree, Marketing