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Rayra Rodrigues
Senior Crm Analyst @Paraná Banco S/A
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WORK HISTORY
Senior Crm Analyst @Paraná Banco S/A
Curitiba, BR
As a senior analyst I\'m responsible for two differents Businesses Units: the first one is focused on Paraná Banco costumers with high risk of churn; and the second one embraces all the life cycle of Paraná Banco Investimentos costumers, wich is the investiments division of the bank.In both BU\'s, I work creating a solid strategy to build, to manage and to measure the campaigns and journeys to reach out the costumers in every stage of the funnel they might be with multi channels.On a daily basis I work with many softwares as Salesforce, Dynamics 365, Twillio, Take Blip and SQL.
EDUCATION
Centro Universitário UniCarioca
Pós Graduação, Mídias Sociais
UERJ
Bacharelado, Relações Públicas/Gestão de Imagem
California State University, Northridge
Communication, Design and Innovation, Marketing
ABOUT RAYRA RODRIGUES
Formada em Relações Públicas e apaixonada por relacionamentos, busco aprender e…
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