Ravi Kushwaha

About Ravi Kushwaha

Results-driven Sales Operations & Coordination professional with 14+ years of experience supporting high-performing sales teams across FMCG, Agri, Manufacturing, and B2B sectors. I specialize in order-to-cash operations, forecasting hygiene, CRM accuracy, commercial insights, sales reporting, and event/marketing execution. I am known for my strong ownership mindset, analytical depth, and ability to streamline processes that improve accuracy, efficiency, and team effectiveness. My work consistently supports leadership decision-making through structured dashboards, MIS reports, and data-driven insights. Alongside sales operations, I bring extensive experience in technical seminar planning, B2B expo management, vendor coordination, and marketing collateral execution—ensuring seamless end-to-end delivery. Currently exploring opportunities in roles such as: Sales Operations Manager | Sales Support Manager | Commercial Operations Manager | Business Operations Manager | Sales Admin Manager

Experience

1. Sales Coordinator

   ADM

   May 2022 — Present · Gurugram, IN

   Led end to end Order to Cash operations including customer master creation, credit validation, order processing, invoicing coordination, dispatch tracking, and collections for 100+ active customers, ensuring 100% compliance with internal policies and SLAs.• Strengthened credit control and receivables discipline through close monitoring of credit limits, AR ageing, deductions, and payment follow ups, contributing to improved cash flow visibility.• Partnered with Sales, Finance, and Logistics teams to ensure seamless execution from order booking to delivery, reducing billing errors, rework, and customer escalations. • Designed and delivered weekly and monthly MIS, KPI dashboards, and sales forecasts using Advanced Excel, enabling informed leadership reviews and data driven decisions.• Supported monthly, quarterly, and annual forecasting cycles through strong data hygiene, trend analysis, and variance tracking, consistently achieving >95% forecast accuracy.• Conducted region wise business potential analysis and performance reviews, identifying growth opportunities, risks, and corrective actions for sales leadership.• Owned commercial documentation, pricing validation, and contract support and audit readiness with zero rework during internal and external reviews.• Supported dispute and variance resolution by validating invoices and commercial terms in close coordination with Sales and Finance teams.• Drove sales operations process standardization and reporting automation, reducing manual effort by 30–40% and improving turnaround time, accuracy, and consistency.• Acted as a central coordination anchor across Sales, Finance, Marketing, Technical, and Supply Chain teams, ensuring alignment, prioritization, and timely execution of operational and strategic initiatives.• Demonstrated leadership readiness by mentoring junior team members, improving reporting quality and communication standards, and fostering a proactive, ownership driven operations culture.

Education

• Indira Gandhi National Open University

  Bachelor's degree in Computer Application, Computer Software and Media Applications

Skills

• Microsoft Office
• Microsoft Excel