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Start for FreeRasmus Holmen
Head of Commercial @Luksusbaby A/S
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WORK HISTORY
Head of Commercial @Luksusbaby A/S
Nordjylland, DK
Reporting to the founder and CEO, I am responsible for making sure our Commercial targets are met while- Modernizing the customer acquisition and retention strategy- Building a new sales and marketing organization - Ensuring cross-organizational buy-in and adaptation to changes as part of the management team 2024 Milestones- Maintaining revenue and gross profit levels YoY despite closing two markets, both advertising spend and product stock being down >20%, the market growing increasingly crowded and promotion-driven, and the Danish weather not offering any favors- Migrated from legacy eCommerce platform to Shopify, re-working most of the shop front-end and delivering consistent double-digit conversion rate improvements ever since- Re-structuring our Commercial operations making it increasingly supported by data, allowing for longer-term planning of ressources across the organization and delivering significant cost-efficiency gains by simplifying our partner setup and in-housing essential marketing disciplines- Outlining a strategic business development roadmap to be executed during 2025 with the dual goal of raising the bar for kids etailing customer journeys and establishing a new, high-margin revenue stream through retail media
EDUCATION
Aarhus University
Master of Arts (MA), Media Studies
Aarhus University
Bachelor of Arts (B.A.), Communication and Media Studies
SKILLS
ABOUT RASMUS HOLMEN
Experienced international commercial leader combining an analytical performance mindset with operational experience, technical prowess and interpersonal skills. Self-improvement spurred on by friendly competition has been a red thread throughout my life; from high-level gaming in my youth to growing businesses profitably in red oceans as a career. After studying the nature of media in life and culture academically, I did a 7 year stretch in media agencies building skills and understanding across marketing disciplines and industries. The first couple of years, I focused on operations and technology building a campaign management function from scratch with OMD handling setups for large advertisers like McDonald’s, Coop and Renault. Later, I helped IPG establish and grow a new digital transformation consultancy unit while guiding some of the biggest clients like Carlsberg, Burger King and Salling Group myself. Having established a breadth of experience, I moved to join international kids etail scale-up, Luksusbaby, to experience focusing on a single company’s commercial success as it transforms from start-up to scale-up. Reporting to the founder and CEO, my responsibility is to ensure both short and long-term commercial targets are defined and achieved. My contributions are analytical, methodical and most often supported by data guiding specialists and co-management prioritizations, but leaving plenty of space for the right people to find the best concrete solutions. As a leader and human being I strive to bring out the best in myself and those around me by preaching and practicing confidence, understanding and accountability.The world moves fast. Sharing is caring. Feel free to connect.
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