Ramona Marshall
Program Manager, Client Solutions @Hancock Whitney
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WORK HISTORY
Program Manager, Client Solutions @Hancock Whitney
Lafayette, LA, US
EDUCATION
Graduate School of Banking at LSU
Banking and Financial Support Services
University of Louisiana at Lafayette
Bachelor's Degree, Marketing
ABOUT RAMONA MARSHALL
Salesforce System Administrator and leader with over 9 years of direct CRM and customer analytics experience. LeaderInspiring those around me to be and do more than they think possible. Customer Relationship ManagementStrategic development of customer relationship infrastructure implementation plans. Leadership role in establishing best practice metrics to provide consistent information to stakeholders. Creatively determine demographic information that will benefit all merchandising and sales areas. Lead data remediation and collection efforts.Process Improvement and AutomationIdentify the pain points in the everyday lives of co-workers and customers and seek to remove the friction, Leverage solutions such as Salesforce to automate manual actions and improve throughput. Integrated Marketing Planning Create annual marketing plans and strategies that leverage all available communication channels. Lead efforts to ensure plans are completed and delivered on schedule. Marketing plans are designed to support the cross-collaborative efforts of various businesses within the company and are in alignment with the overall corporate goals.Product PromotionsLead efforts to launch and promote new products and/or services and improve upon existing materials and programs. Provide budget requirements for all projects. Forecast sales and establish goals in order to have a viable return on investment - both monetary and resource investments. Ensure all projects are in keeping with the corporate brand identity.Project Management Plans and coordinates efforts to launch and promote new products and/or services and improve upon existing materials and programs. Provide budget requirements for all projects. Ensure all projects are in keeping with the corporate brand identity. Public Relations Communicate information to the trade press through press releases, interviews, lectures, trade shows, events and all other corporate communication channels. Create and implement educational materials for internal and external customers that provide product benefits and selling strategies.
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