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Rakcha Karan
Senior Brand & Marketing Manager @Pita Pit New Zealand
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WORK HISTORY
Senior Brand & Marketing Manager @Pita Pit New Zealand
NZ
I lead the end-to-end marketing and growth strategy across a multi-brand QSR portfolio, driving brand equity, customer acquisition and revenue growth across franchised and company-owned channels.I have full accountability for brand strategy, marketing investment, innovation pipelines, digital platforms and agency ecosystems, operating as a senior commercial partner to the executive and franchise leadership teams.Key impact:Launched two new brands (EGG’D and BOWL’D) delivering triple-digit year-on-year sales growth and new revenue streams for the network.Own $1M+ marketing budgets across multiple brands, optimising ROI and commercial return.Led the development and rollout of loyalty app, CRM and website, driving customer engagement and repeat purchase.Delivered national campaigns, promotions and partnerships across digital, social, PR and in-store.Built and led a high-performing team, including developing and promoting future brand leaders.
EDUCATION
University of Otago
Bachelor of Consumer and Applied Sciences, Marketing Management, Consumer Food Science, Foodservice Management
ABOUT RAKCHA KARAN
I’m a senior marketing and brand leader who builds brands that drive growth.With over 10 years’ experience across FMCG, QSR, retail and foodservice in New Zealand and Australia, I specialise in turning brand strategy, partnerships and integrated marketing into measurable commercial results.I’ve led brand and product portfolios across grocery, quick-service restaurants, retail, department stores, pharmacy and foodservice, giving me a deep understanding of how brands win at shelf, online and in-store across both B2C and B2B environments.My strength sits at the intersection of- Brand leadership- Customer insight- Commercial strategy- Integrated executionI’m known for being both creative and commercial, able to define the big brand idea while ensuring it delivers against revenue, penetration and long-term brand equity.Across my career, I have- Led multi-channel brand and go-to-market strategies- Built and managed high-value partnerships and promotions- Delivered integrated campaigns across digital, retail, media, PR and social- Worked closely with sales, product and leadership to drive business outcomes- Managed agencies, budgets and complex stakeholder environmentsWhat sets me apart is my ability to connect brand to business, translating insight and creativity into strategies that move customers and deliver growth.I’m particularly passionate about:Brand strategy • Partnerships • Customer-led growth • Integrated marketing • Commercial brand leadershipIf you’re looking for a marketer who can elevate brand, align teams and drive results, I’d love to connect.
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