Rajani M

Senior Adobe Aep Developer @Frontier Internet

Denton, TX, US

Extensively worked on Adobe Experience Cloud solutions primarily Adobe Analytics, Adobe Target, and Adobe Experience Platform (RTCDP and CJA) to drive Digital Analytics and Marketing solutions across web and mobile apps.•Invovled in enterprise wide effort of implementing Customer Journey Orchestration using AEP RT-CDP and CJA.•Carried out end-to-end activities for implementing Adobe Experience Platform (RTCDP and CJA) solutions for our B2C and B2B businesses.•Configured Data Sources in AEP to onboarded data from enterprise systems such as Salesforce CRM, Salesforce Marketing Cloud, Data Lake (via. S3), Marketo and Adobe applications such as Adobe Analytics and Campaign.•Created multiple Individual Profile, Experience Event and B2B XDM schemas needed to onboard data from Source systems.•Created custom Identity namespaces to establish data stitching and build Identity graph.•Created Batch and Streaming Segments in AEP based on requirements and shared them across multiple destinations (Adobe Target, Marketo, Salesforce Marketing Cloud, Facebook, LinkedIn, Enterprise Data Lake etc,) to drive the business use cases.•Configured Data Connections and Data Views to onboard AEP data into CJA to conduct multi-channel customer journey analysis.•Designed and executed A/B testing, Personalization and advanced Recommendations activities on Web and Apps (including Server-side) through Adobe Target.•Migrated Adobe Analytics and Adobe Target to the latest WebSDK library (from AppMeasurement library and At.js), enabling real-time data collection in AEP and Edge Segmentation for Adobe Target.•Worked in co-ordination with DBA teams, ETL support teams and Adobe Business user team and ensure smooth execution of multi-channel campaigns simultaneously. •Ensure that all project deliverables meet quality objectives in data, functionality & performance.Environment: Adobe Marketing Cloud, RT-CDP, CJA, AJO, Salesforce, Marketo, AEM, 6.x, JAVA Maven, GITHUB, Agile, SCRUM, JIRA