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Rajesh Varadarajan
Global Abm & Vertical Marketing Lead @Quest Global
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WORK HISTORY
Global Abm & Vertical Marketing Lead @Quest Global
Houston, TX, US
EDUCATION
Nagpur University
BE, Electronics Engineering
Massachusetts Institute of Technology
AI Strategy and Leadership Program
Anna University Chennai
MBA, Marketing and Systems
SKILLS
ABOUT RAJESH VARADARAJAN
As a seasoned Demand Generation Marketing Leader, I specialize in developing and executing innovative marketing strategies that drive significant business growth. My passion for storytelling and collaboration has allowed me to build and lead high-performing Multi-channel teams in marketing campaigns and programs, consistently exceeding targets and delivering impactful results. Known for my strategic mindset and hands-on approach, I thrive on creating integrated marketing programs that resonate across diverse markets. Responsible for driving global marketing strategy and teams for execution in field marketing, paid digital marketing, SEO, ABM global campaigns, product and content marketing. Partnered with senior leadership to develop strategic marketing frameworks, ensuring seamless alignment between corporate objectives and regional execution. Led large-scale go-to-market transformations by integrating AI-powered personalization and automation, improving customer engagement and marketing-influenced pipelineLet\'s connect and explore how we can achieve marketing success together!Key Competencies: Marketing Planning & Strategy, Leadership, AI & Digital Marketing, Field Marketing, Global Marketing Campaigns, Account-Based marketing, Online Marketing, Lifecycle Marketing, Sales & Marketing Analytics/ Analysis, SEO, Project Management, Product and Content Marketing, AI Marketing, B2B Go-to-Market Strategy, AI-Powered Personalization & Growth Marketing, Digital Transformation & Automation, AI-Driven Revenue Marketing & Data Analytics, Thought Leadership & Brand Strategy, AI-Powered Content Personalization, AI for Customer Journey Optimization, Change Management & Team DevelopmentTECHNICAL SKILLS: SALESFORCE, ELOQUA, PARDOT, MARKETO, GOOGLE/ADOBE ANALYTICS, TABLEAU, POWER BI, SEMRUSH, SPROUT SOCIAL, GOOGLE ADS, LINKEDIN CAMPAIGN MANAGER, 6SENSE, DEMANDBASE, ZOOMINFO, TRELLO, ADOBE CREATIVE SUITEIndustry : Computer Hardware and Software, AI and Analytics, Technologies, IT Services, IT Security, Consulting and Research
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