Raj Choudhury

About Raj Choudhury

Raj’s leadership style focuses on building strong cultures and teams that drive to tackle complex problems with innovative solutions for some of the best brands in the world.In his earlier career, Raj co-founded Spunlogic in 1998, leading it to become one of the largest privately-held digital agencies in Atlanta. Spunlogic was acquired in 2008 by Halyard Capital to form Engauge, which was then acquired by Publicis Groupe and merged with Moxie to create the largest digital agency in the Southeast. More recently, Raj served as chief delivery and innovation officer for Ansira, one of the largest global independent technology and marketing agencies with over 1,700 employees. Raj came to Ansira through the 2019 acquisition of BrightWave, a leading eCRM and cross-channel agency, where he was president. During his tenure there, he helped build an incredible high-performance team and culture that was sought after by leading brands. He also previously served as CEO for the social advertising tech company BLiNQ Media to provide new vision and rebuild its technology teams before merging the business unit within Tegna.Raj is an investor in a number of technology startups, as well as a mentor to fellow entrepreneurs. Through his unique agency endeavors, he has become known for his hands-on approach, calm manner and work-hard, play-hard mentality.Additionally, Raj participates as a board member and advisor for a number of non-profit groups, including 48in48 and the Atlanta BeltLine Partnership (ABLP).Born in Uganda, Raj moved to London at age nine. He earned dual Bachelor of Science degrees in Economics and Geography from Kingston University (London) and an Executive MBA at Georgia State University.He has traveled extensively throughout the world and is always looking to explore new places, or at least blow off some steam snowboarding. Raj has three young children and a dog and has called Atlanta home for over 24 years.

Experience

1. Chief Executive Officer

   Alloy

   Apr 2022 — Present · Atlanta, GA, US

   Raj’s leadership style focuses on building strong cultures and teams that strive to tackle complex problems with innovative solutions for some of the best brands in the world. Through his unique agency endeavors, Raj has become known for his hands-on approach, calm manner and his ability to infuse fun into any situation.

Education

• Kingston University

  Bachelor of Science - BS, Geography and Economics

• Kingston University

  BSc, Economics & Geography

  1995 — 1998

• Georgia State University - J. Mack Robinson College of Business

  Executive MBA, Global Business

  2013 — 2015

Skills

• Digital Marketing
• Interactive Marketing
• Executive Management
• Marketing Strategy
• Leadership
• Partnerships
• Infrastructure
• Advertising
• Creative Direction
• Digital Strategy
• Social Media Marketing
• Integrated Marketing
• Mobile Marketing
• Social Media
• Digital Media
• Email Marketing
• Online Advertising
• E-Commerce
• Content Strategy
• Sem
• Web Analytics
• Marketing Communications
• Start-Ups
• Start-Up Ventures
• Google Analytics
• Marketing
• Blogging
• Crm
• Management
• Business Strategy
• Online Marketing
• Relationship Marketing
• Strategy
• Web Marketing
• Interactive Advertising
• SEO
• Lead Generation
• Analytics
• Direct Marketing
• Mobile Devices