Rajan Vaish
Assistant Manager @Material
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WORK HISTORY
Assistant Manager @Material
EDUCATION
Integral University, Lucknow, Uttar Pradesh
Master of Computer Applications - MCA, Computer Software and Media Applications
ABOUT RAJAN VAISH
As an Assistant Manager of Demand Generation with over 6+ years of experience, I am passionate about developing and executing data-driven campaigns that generate leads and drive business revenue. My expertise includes lead generation, account-based marketing, and cohort analysis, and I have a proven track record of delivering measurable results for various companies across different industries.Before joining Material+, I worked at WebEngage and CedCommerce, where I sharpened my skills as a B2C marketer while working with clients in various industries. In that role, I was responsible for developing and executing campaigns that grew revenue and ROAS for clients, with a focus on social media, Shopping Ads, Display Ads, Video Ads, and Search Ads. Notable achievements include increasing revenue by 50% and doubling the ROAS for a B2C e-commerce client through effective Google Shopping campaigns.I hold a Master\'s degree in Computer Application from Integral University and am certified in Google Ads and LinkedIn Ads.Key Highlights:1. 5+ years of experience in Performance Marketing2. Expert in Google Ads + Bing Ads + LinkedIn Ads/ABM3. Lead-Generation4. Addon knowledge: Facebook Ads + Google Analytics5. Cohort Analysis
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