Raissa Rodriguez

Digital Marketing Coordinator @Royal Flying Doctor Service of Australia

Brisbane, AU

Working closely with the Digital Fundraising Manager to manage key agency relationships, including attending work in progress meetings with agency partners, producing insight reports to maximise campaign conversion.• Coordinating, executing and monitoring digital fundraising campaigns across email, paid search, paid social advertising and campaign landing pages, including deploying regular updates and optimisation. • Supporting the Digital Fundraising Manager in measuring and reporting on campaign performance across digital platforms, ensuring budget allocation and required KPIs are met.• Coordinating the creation of digital asset production, including videography, imagery, and PDF as required.• Assisting with the building and continuous improvement of automated communication plans and journeys, ensuring best practices in data management and segmentation are implemented.• Assisting in identifying and applying opportunities for testing in order to drive growth within the Digital Fundraising portfolio.• Implementing and monitoring digital analytic tracking for campaign performance insights.• Monitoring the latest industry insights in the digital and charity landscape and sharing them with relevant stakeholders. • Proactively contributing to the Fundraising Innovation Process and the creative evolution of the RFDS’s digital fundraising program. • Working collaboratively with internal stakeholders and the broader fundraising and philanthropy team, ensuring the Supporter\'s experience is considered across all digital initiatives. • Participating as a member of the Supporter Engagement team to develop and drive the overarching fundraising strategy.

Greystone College

Diploma, Diploma of Leadership and Management

Canterbury Technical Institute

Diploma of Education, Project Management

Universidade Estadual de Campinas

Bachelor's Degree in Business Management