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Start for FreeRaghav Raj Jaggi
Senior Brand Manager - Premium Business - Rtd @Tata Consumer Products
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WORK HISTORY
Senior Brand Manager - Premium Business - Rtd @Tata Consumer Products
Gurugram, IN
Brand Custodian & PnL owner of the Premium Portfolio at TCPL with power brands across Hydration+, RTD Tea & Coffee Categories.Key Responsibilities:1) Developing brand communication toolkits (TVC/ DVC, IMC, POB) for the portfolio and ensuring smooth execution of the same in market.2) Developing in-market launch bundles for New Products 3) Partnering with agencies, vendors, internal CFT\'s to drive consistency in execution4) Anchoring distribution expansion for Premium Business Portfolio across all channels of trade- Winner | Great Job Cafe - Q4 FY 24-25- Winner | Ace Team - Q3 FY 25-26
EDUCATION
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
MBA, Marketing
Manipal University Jaipur
Bachelor of Technology - BTech (Jaipur Campus), Electronics and Communication
SKILLS
ABOUT RAGHAV RAJ JAGGI
Raghav is a result oriented sales and marketing professional with a consistent track record in providing comprehensive & creative Go To Market solutions in a fast-paced environment. He is recognized for driving PAN India programs and ATL/ BTL campaigns with quality execution.Raghav was hired by TCPL from B-School and has been with them for 5+ years now, working across 3 different Business Units-> Sales:Where he anchored core strategic initiatives for the company from the HO - Distribution Expansion, GTM models for PAN India Urban and Rural sales-> Marketing Innovation: Where he helped build a robust product pipeline for innovation for packaged beverages, being a PnL owner for the same-> Brand Marketing:Where he is the brand custodian of the Premium Business (Ready to Drink) at TCPL Raghav brings with him:• Rich experience in Brand Marketing, Sales Strategy, Distribution, Trade Marketing and effective Project & Stakeholder Management• Winning Go-to-Market strategies across Sales and Marketing domains• Hands on experience collaborating with large and diverse cross functional teams within TCPL across sales, marketing, logistics, finance; and digital and with creative, digital & PR agencies externally• Demonstrated Strong Communication Skills & Analytical aptitude• Proven track record of anchoring key strategic projects with multiple stakeholders and functionsPrior to joining TCPL, Raghav worked in Media Advertising Analytics, for a Omnicom Media Group Company.Outside of work, Raghav likes to write about the idiosyncrasies of life on his Instagram handle with >50k followers. He also enjoys sketching whenever he can find time. He\'s an avid tech junkie who loves to read about new technology that is taking over the world and can be occasionally spotted binge watching tech review videos on YouTube. Raghav is also a certified Amazon India Influencer.
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