Rafaela Zeidler
Product Marketing Manager @Contentful
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WORK HISTORY
Product Marketing Manager @Contentful
Berlin, DE
Draw on product research experience to position AI and platform capabilities, ensuring messaging stays grounded in customer needs and market relevance- Translate technical product capabilities into clear, compelling messaging that highlights customer value and business impact- Apply cross-domain knowledge gained from research (e.g. content architecture, workflows, governance) to craft narratives that resonate with different audiences- Partner with product, sales, and marketing teams on launches, messaging, and enablement, ensuring customer insights remain at the core- Continuously refine positioning by combining field feedback, adoption data, and competitive signals.
EDUCATION
Universidade Federal do Paraná
Bachelor's degree, Industrial and Product Design
Bauhaus Foundation & Anhalt University in cooperation with Humboldt Universität zu Berlin
Master of Science - MS, Design Research
Centro Politecnico di Milano
Bachelor's degree, Industrial and Product Design
SKILLS
ABOUT RAFAELA ZEIDLER
With 10 years in UX and product research, I’ve helped teams connect learnings across domains and stay close to customers to make decisions with more confidence.Now, as a Product Marketing Manager (AI & Platform) at Contentful, I’m building on that foundation to craft product narratives, support go-to-market initiatives, and grow into marketing with a strong customer and product lens.
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