Rafaela Richter
Strategy Analyst @Accenture
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WORK HISTORY
Strategy Analyst @Accenture
Munich, DE
In the course of the integration of Vocatus into Accenture, I took on my new role as Analyst at Accenture Strategy.
EDUCATION
RWTH Aachen University
Master of Science - MS
RWTH Aachen University
Bachelor of Science - BS
ESSEC Business School
Semester abroad, Exchange program
Wirtschaftsgymnasium Herzogenrath
Allgemeine Hochschulreife
ABOUT RAFAELA RICHTER
Former project manager of a social start-up, currently working as strategy analyst in pricing & selling strategy. My strengths are networked thinking, empathy and willingness to learn. I am looking forward to an exchange:) WHAT WE DO AT ACCENTURE: We develop pricing strategies and sales concepts for B2C and B2B business models. In doing so, we do not rely on the assumptions of classic pricing theory. Instead, we systematically leverage the latest insights from behavioral economics to open up additional margins and conversion potential for our customers. WHY IT WORKS: Since we always derive our pricing strategy and sales concepts from the customer’s decision-making process, we can avoid the typical problems of mere “value-based” approaches and ensure that a theoretically smart pricing strategy can be consequently executed in sales practice. In doing so, we cover the range from an analytically sound strategy to its successful operational implementation.
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