Rafael Fitch

Field Business Consultant @Marathon Petroleum Corporation

KEY RESPONSIBILITIES:Builds respected and trusting business relationships with Franchisee. Provides business consulting on convenience retail solutions to the franchisee to maximize growth and profitability. Understands and coaches Franchisee on the value and use of performance indicators and financial statements to monitor and improve site performance.Consult and facilitate the Franchisee to develop and follow their business plans. Assist Franchisee in identifying business gaps needing attention. Ensure Franchisee Develops, plans, and executes action plans to address and improve performance of Sites.Assess and consult on established ‘Best Practice’ merchandising and operating practices to establish a culture of consistent brand representation through operational excellence. Ensure that the Franchisee understands and deliver against their contractual responsibilities and execute the offer and operating standards as prescribed.Provide franchisee with upfront support for opening new “ampm” stores by liaising with service providers, helping establish contacts with vendors, recommended layouts, planograms, prices, establishing book-keeping and supporting the training of employees. Acts as a single point of contact for marketing field support.Evaluate and consult on Category Management & General Merchandising practices and execution to provide for a consistent and improved customer experience leading to top and bottom line growth. Influences Franchisee to maximize profitability through profit boosters, company promotions, price setting, maximizing and optimum availability and marketing concepts.Ensure that Franchisees develop and executes a competitive pricing strategy that maximizes profitability and market share. Ensures that every decision is viewed through the lens of the customer and the Franchise agreement.