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Rafael Brandão Fonseca
Head of Beyond Beer and Future Beverages @Ambev
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WORK HISTORY
Head of Beyond Beer and Future Beverages @Ambev
São Paulo, BR
Incremento de dois dígitos na distribuição de bebidas Prontas no Brasil*Desenvolvimento da estratégia \"Beats Esquenta\" para o ponto de venda, visando aumentar o volume*Gestão de eventos experiencial e ativações de trade marketing com Beats*Estratégia de lançamento para a inovação Brutal Fruit
EDUCATION
IESE Business School
Executive MBA, Business Administration and Management, General
FGV - Fundação Getulio Vargas
Master of Business Administration - MBA, Gestão Comercial
Universidade Estadual Paulista Júlio de Mesquita Filho
Engineer's degree, control and automation
ABOUT RAFAEL BRANDÃO FONSECA
Over 9 years of experience in sales management, business development, sales strategy, go-to-market initiatives, customer relationship management, and people management in the beverage market. I have recruited and managed teams of national sales managers across Brazil to turn around businesses and achieve double-digit market share and revenue growth through a customer-centric approach.At the forefront of Ambev\'s National Ready to Drink Beverages division, my focus on growth strategies and customer engagement has led to substantial market advances. The past years have honed my expertise in operational and commercial management, directly overseeing two distribution centers with significant monthly revenue.Currently completing an EMBA at IESE Business School, which provides a 360-degree view to support better decision-making and strategic choices, including strategic analysis, go-to-market strategies, customer segmentation, and marketing strategy.I am passionate about sales and marketing, constantly seeking new ways to translate consumer insights and innovations into compelling benefits.
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