Rafał Zadara

Retail Marketing Manager @TCL Electronics Europe

Warsaw, PL

BTL Operations at TCL Electronics PolandManaging TV, MDA (Major Domestic Appliances), and other product categories within retail operations.Leading a diverse team of 13 employees (+30 promoters), including merchandisers, product manager, in-store specialist and event specialist. Drive brand visibility and sell-out in both online and offline retail. Responsibilities included coaching, assessment, strategic planning, KPI setting, and the professional development of team members.Managing all offline and online marketing initiatives to drive sales and enhance the consumer journey at the point of sale. This involved ensuring excellence in execution, from physical assets like racks to digital store visibility. A key part of this was establishing and maintaining high standards for merchandising and product presentation across all retail channels.Responsible for the strategy and implementation of all in-store activities, e-commerce actions, promotions, and the overall performance of the promoter and merchandiser team. A crucial aspect of this role was providing critical support to the sales team through advanced business analysis and data modeling, leveraging business intelligence to offer actionable insights and strategic reasoning supported by retail team operations.This role required a blend of creative marketing, team leadership, and analytical expertise to achieve sales and marketing objectives.Achievements- Creating and maintaining comprehensive, dynamic PSI analytical dynamic dashboards that connect a wide range of data from different sources to provide meaningful market insights and data-driven conclusions- Transformation of team management processes, shifting to a data-driven, goal-oriented, and KPI-managed approach to maximize efficiency in retail operations- Improvement of product visibility offline (23% shelf share increase) and online (350% improvement in e-commerce positioning score)- Increased promoter work efficiency by 240% within one year

Politechnika Warszawska

Master of Engineering (M.Eng.)