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Senior Lifecycle Specialist @Trade Me
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WORK HISTORY
Senior Lifecycle Specialist @Trade Me
Auckland, NZ
Braze Subject Matter Expert (SME): Act as the central technical go-to for the Braze platform across the organisation. I advise wider marketing and technical teams on how to build solutions, troubleshoot complex logic, and optimise triggered comms.AI Integration & Workflow Automation: Aligned with company strategy to deliver high performance by developing custom Gemini AI agents and Gems. This automated repetitive Martech tasks, scaled campaign output, and significantly increased operational efficiency.High-Volume Lifecycle Execution: Built and deployed highly personalised, automated customer journeys (including Winback, Search Abandonment, and Nurture flows), driving significant year-on-year growth in total sessions and user engagement.Rapid Campaign Delivery: Led major initiatives like the Motors \"Braze-a-thon,\" driving rapid multi-campaign launches that resulted in substantial overall session increases while consistently exceeding push notification targets.Complex Data Integration & Migration: Managed the rollout of dynamic content cards and utilised Braze Catalog alongside Snowflake platform migrations to deliver personalised, real-time user experiences while reducing operational costs.QA & Agile Ownership: Took full autonomous ownership of the Motors and Property verticals after a restructure, applying strict QA disciplines to ensure high accuracy across all automated lifecycle programmes before deployment.
EDUCATION
IIS WEBSITY
Diploma in Internet Technologies, Web design
Delhi University
Bachelor's degree
SKILLS
ABOUT RACHNA SOOD
As a Marketing Automation Specialist, I drive impactful results in retail e-commerce through a customer-centric digital approach. I specialise in building intelligent automation and end-to-end customer journey frameworks. Known for a collaborative and proactive mindset, I enjoy solving complex problems and finding innovative ways to optimise performance. My core skills include Braze, e-commerce strategy, and operational excellence.
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