Rachel Thompson
Strategy Director | Brand Strategy | Consumer and Cultural Insights
- Role
- Strategy Director at JKR
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Rachel Thompson
I’m a brand strategist who loves to solve problems by understanding people and the cultures around them. Over the past decade, I’ve developed brand strategies for Fortune 500 companies, launched new products, and crafted social and digital strategies. I’ve won awards, but more importantly I’ve helped brands grow. People are at the heart of everything I do–it’s why I got my master’s degree in Anthropology. I thrive when collaborating with partners, diving deep into culture, and really understanding what consumers want and need.My proudest moments have gotten big headlines for little noodles, more applications to Goldman Sachs, double-digit sales increase for CPG brands, and even a new bike lane on the Brooklyn Bridge. Call on me when you are looking for new ways to understand your audience, ideas that impact culture, or insightful directions to solve your business problems. Category experience includes- Consumer Packaged Goods (Kraft Mac & Cheese, Pepsi, Johnson’s Baby, MiO, Lee Kum Kee)- Alcoholic Beverages (Baileys Irish Cream, Budweiser, Stella Artois)- Financial Services (Goldman Sachs)- Technology (IBM Watson)- Health & Wellness (WeightWatchers)- Nonprofits/Advocacy/Urbanism (Sanitation Foundation, Transportation Alternatives)Consumer Insights | Brand and Creative Strategy | Employer Brand Strategy | Digital & Social Media Strategy | Qualitative Research and Consumer Testing | Workshop Facilitation | Innovation
Experience
Strategy Director
Jul 2025 — Present · NY, US
Education
Utrecht University
MA, Cultural Anthropology and Sociocultural Transformations
Washington University in St. Louis
Bachelor of Arts, Women, Gender and Sexuality Studies
Skills
- Event Planning
- Writing
- Research
- Secondary Research
- Data Analysis
- Strategic Planning
- Strategy
- Ethnographic Research
- International Relations
- Training
- Ethnography
- Qualitative Research
- Microsoft Office
- Business Insights
- Community Outreach
- Public Speaking
- Higher Education
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