Rachel Newport
Marketing Director, Social Media @Syneos Health
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WORK HISTORY
Marketing Director, Social Media @Syneos Health
Syneos Health is a $5.2 billion fully integrated biopharmaceutical solutions organization operating in over 110 countries to accelerate customer success. With a deep understanding of patient and physician behaviors, market dynamics and insights, we deploy the latest technologies to deliver important therapies to patients. As part of the commercialization team, build out and oversee social media strategy and activation for all elements of social media for small to large sized biopharmaceutical and medical device companies. Through a deep understanding of the brands and disease states, determine how social media can provide a benefit to the targeted audiences. Deliver targeted, multi-channel programs that build brand recognition, drive customer acquisition, maximize ROI, accelerate commercial success, and deliver on promises to Healthcare providers (HCPs), Laboratorian and Patients audiences. Representative accomplishments:• Deliver social media strategies and large scale paid social campaigns to promote awareness, drive customer acquisition, connect with high-value targets and drive sales conversion. • Within first 90 days, created strategic recommendation and implemented social media strategy for 7 existing pharmaceutical medications, 1 new pharmaceutical medication and 5 medical devices.
EDUCATION
San Diego State University
Master of Business Administration - MBA, Marketing & Management
UC Irvine
Bachelor of Arts - BA, Political Science, International Relations
Thunderbird School of Global Management
Master of Global Management, International Business
ABOUT RACHEL NEWPORT
Versatile and accomplished global marketing professional with a depth of experience in Biopharmaceutical, Medical Device, Technology, and CPG products. I provide organizations with exceptional value through the development of customer-centric strategic marketing plans with flawless commercial execution that effectively drive adoption, generate sales revenue and increase market share in highly regulated environments. The medical device and biopharma industries means a great deal to me because of the life-changing impact it has on patients through the innovative medical devices or biologics that I am fortunate to represent. My passion for marketing drives every facet of my career, from customer insights to marketing strategy, from new product development to integrated marketing communications and from team leadership to collaborative partnership – I pride myself on building impactful teams, coaching direct reports and inspiring colleagues to achieve outstanding results!• Marketing expertise spans from upstream strategic roles to execution of tactical downstream activities as well as market research and customer insights • Customer focus is my center, and the driving force behind the development of compelling strategies and stories that shape buying conversations, positively influence purchase decisions, optimize the customer experience, and deepen engagement • Highly competent in developing and implementing business plans for achieving sales performance, profits and market share growth expectations• Distinguished in building, leading and inspiring high-performing marketing teams that deliver superior results• Unique blend of marketing know-how, leadership & collaboration abilities, visionary thinking & execution maturity differentiates me from others• Earned reputation for getting things done and overcoming challenges with a \"can-do\" attitudeSpecialties: Global Collaboration | Strategic Planning | Brand Management | Portfolio & Product Management | VOC & Data-Driven Insights | Value Proposition | Product Positioning and Messaging | New Product Launch | Lifecycle Management | Marketing Communications | Tactical Campaign & Collateral Development | Commercialization | Sales Enablement & Training | Market Development | Leadership | Coaching & Development | Stakeholder Relations | Agency CollaborationBackground: B2B, B2C, B2B2C Healthcare and agency experience.Completed a 2-year international ex-patriate assignment in London, UK.To learn more about my progressive marketing expertise, connect with me today!
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