Rachel Maas

About Rachel Maas

I am a versatile, goal-focused marketing professional with proven success in branding and communication. Through project implementation, video production and industry market trends, I have targeted bottom-line results at organizations resulting in maximize growth and increasing the performance of marketing programs. One of the principles I follow is to increase production speed while delivering quality products and innovation.I have a thorough understanding at providing consumer insights and marketing trends to better identify opportunities and drive growth. I am focused on strategic scope and objectives and increasing revenue, I am sought after for identifying and removing business pains while driving business growth. One of the reasons colleagues enjoy working with me is because I lead teams on delivering overall strategy including advertising and marketing communication, all while remaining a collaborative leader. My proven track record in marketing and strive to succeed allow me to take on any challenge thrown my way.

Experience

1. AVP Marketing Lowe\'s Commercial

   Synchrony

   Dec 2021 — Present

   Support commercial credit marketing efforts for two credit platforms while assisting with development, implementation, and monitoring of a dynamic annual marketing strategy. Partner with Lowe’s Pro client organization to support and implement marketing strategies and tactics to achieve Synchrony Financial and client growth metrics inclusive of Acquisition and Purchase Volume. 2021 managed Lowe’s Consumer & Pro portfolios for Canada and assisted with portfolio transition. • Deliver Marketing programs through cross-functional matrixed organizational structure.• Understand, incorporate and support the client\'s key business objectives and strategic vision into the planning process to achieve set objectives.• Integrate client, credit, and product offerings at targeted key customer touch points; support & manage the acquisition and lifecycle marketing strategies and execute seamlessly.• Support strategic marketing efforts and work with Marketing COEs to ensure flawless execution.• Support programs to effectively work in Omni-channel environments.• Work collaboratively across teams to ensure digital assets are in place and optimized. Push for cutting edge thinking and agenda.• Assist with monitoring & managing performance of all key credit and marketing metrics vs. plan. Assist in the development of marketing growth strategy, Op Plan processes and ongoing portfolio diagnostic processes.• Direct all activities for the Lowe’s Canada based portfolios.• Perform other duties and/or special projects as assigned

Education

• Coastal Carolina University

  BA

  2007 — 2010