Rachel Lowe

Digital Marketing Executive @Jetpark Hotels

Auckland, NZ

Develop and execute marketing strategies to achieve business goals, increase brand awareness, and drive customer engagement-Manage marketing campaigns, from concept to execution, across digital, print, and social media platforms-Oversee market research and competitor analysis, identifying trends, customer insights, and opportunities for growth-Create and managing content for websites, social media, email marketing, and advertising, ensuring alignment with brand voice and messaging-Lead digital marketing initiatives, including SEO, SEM, paid ads, and email campaigns to increase online visibility and conversions-Collaborate with cross-functional teams (sales, design, events, etc.) to align marketing efforts with company goals-Build and maintain relationships with external partners, including agencies, influencers, and media contacts, to enhance brand exposure-Develop and execute social media strategies, growing the brand’s online presence and fostering community engagement-Manage, monitor and report on campaign performance, analyzing data from tools like Google Analytics, social media insights, and sales reports to adjust strategies-Coordinate events and promotions, planning and executing brand activations and events to drive customer engagement and sales-Manage email marketing campaigns, developing segmented lists, content creation, and performance analysis for optimal open and conversion rates-Ensure brand consistency across all marketing materials, channels, and touchpoints-Implement and manage a customer loyalty program, using customer insights and data to increase retention, engagement, and lifetime value-Evaluate new marketing tools and technologies to enhance efficiency and effectiveness in marketing efforts-Marketing training including creating SOP\'s, providing guidance, feedback, and support to ensure high performance and successful project delivery.

Weaver Academy High School

Music Production

Curtin University

Bachelor's degree, Business Administration and Marketing

University of North Carolina at Greensboro

Bachelor's degree, Marketing, Sociology and Anthropology