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Specialist - Marketing Operations @Cineverse
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WORK HISTORY
Specialist - Marketing Operations @Cineverse
Kolkata, IN
Driving retention and engagement for a leading film distribution and licensing platform available across Roku, Vizio, Samsung, Google TV, Amazon Fire TV, iOS, and Android.As Marketing Ops Specialist, I bridge the technical and strategic aspects of marketing to support company-wide retention initiatives:• Strategic Planning & OptimizationDevelop data-driven strategies for Explore and Offer pages, optimizing for SEO, content on demand, and remarketing to enhance user experience and conversion• Lifecycle Marketing & Automation- Design and monitor automated retention flows including sign-up sequences, cross-sell and upsell campaigns, discounted renewal offers, and cancellation prevention- Execute targeted manual campaigns for theatrical releases, exclusive T1/T2 titles, and new channel launches• Engagement & Push StrategyManage push notifications and in-app messaging via Google Firebase to spotlight key titles and drive platform traffic and revenue• Analytics & Continuous ImprovementDeliver periodic campaign performance reports with actionable insights to optimize ongoing marketing efforts
EDUCATION
Institute of Management Technology, Ghaziabad
PGDM, Marketing
The Heritage Academy 213
BCA - Bachelor of Computer Application, Computer Software Engineering
ABOUT RAAJDEEP SAHA
Morality is a measure of the difference of faith you put in yourself and God. It is to be believed on the facet of reality you\'d none.\" My general forte lies in strategizing and implementing plans related to customer retention by learning patterns related to behavioural, social and purchase trend. It is to keep a firm grip over every aspect of it while keeping a health check of all the marketing channels and fulfilling content requirements.I\'ve now 4+ years of experience divided into domains covering SaaS based technology, FMCG, Ed-Tech and Premium retail space. My debut book \'OUSHQ\' is available on Amazon and Notion Press, if you\'re a reader grab a copy.
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