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Kokil Jain
Advisory Board Editor, South East Asia @Journal Of Global Marketing
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WORK HISTORY
Advisory Board Editor, South East Asia @Journal Of Global Marketing
EDUCATION
HNB University
Doctor of Philosophy (Ph.D.), Customer Relationship Management
Gurukula Kangri Vishwavidyalaya
Master of Business Administration (M.B.A.), Marketing
Modern School, Rishikesh
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ABOUT KOKIL JAIN
With over 25 years in academia, I serve as Dean of Research & Outreach and Professor of Marketing at the Fortune Institute of International Business (FIIB), New Delhi.I lead FIIB\'s Thought Leadership and Impact agenda, working across research governance, national and international accreditations including AACSB, global academic partnerships, institutional rankings, and doctoral education. A significant part of my work involves strengthening both research and teaching quality, driving faculty development, integrating AI and emerging technologies into pedagogy and curriculum design and embedding practices that connect classroom learning with industry relevance and societal impact. I have also been instrumental in expanding our doctoral programs, mentoring emerging scholars and creating structured pathways for responsible, high-quality research.My research focuses on Consumer Psychology, Consumer–Brand Relationships, Service Transgressions, and Inclusive Marketing. I have published in top-tier international journals including Industrial Marketing Management, Journal of Business Research, Internet Research, and Technology Forecasting & Social Change, and have served as Guest Editor for special issues across several leading journals. I currently serve as Advisory Board Editor (Southeast Asia) for the Journal of Global Marketing. In 2020, I was awarded the AIM–Sheth Foundation Research Grant in the area of marketing research.I believe in building resilient yet humane academic systems, mentoring with purpose and enabling research that bridges scholarly insight with real-world impact.Always happy to connect over conversations around marketing, consumer psychology, research impact, and responsible management education.
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