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Sr Manager E-commerce @Exide Industries Limited
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WORK HISTORY
Sr Manager E-commerce @Exide Industries Limited
IN
Drove the digital launch of Exide, a 75-year-old battery brand, on major marketplaces (Amazon, Flipkart)- marking the brand’s first entry into online B2C channels. Solved complex operational and compliance challenges related to hazmat product logistics by collaborating with Amazon’s hazmat teams and onboarding a PAN-India 3PL partner; now working with multiple logistics partners for scale and flexibility. Built and managed a high-performing E-Commerce team covering sales, operations, cataloging, and customer experience. Fully accountable for E-Commerce P&L, driving profitability through optimized channel strategies, fill rate improvements, and strong demand forecasting. Strengthened brand recall and visibility on marketplaces through optimized product content, A+ pages, and Amazon Brand Store activation. Achieved 20% Category Share on Flipkart within 6 months of launch, driven by superior operational execution and fill rate management. Coordinated with internal sales, supply chain, and marketing teams to align offline and online growth strategies.
EDUCATION
NMIMS CDOE
MBA, Marketing/Marketing Management, General
West Bengal University of Technology, Kolkata
Bachelor of Technology (B.Tech.), Computer Science
B.D College
10+2, Mathematics
ABOUT PRAVEEN KUMAR
As an E-commerce Management professional with a proven career spanning 11 years, I specialize in Catalogue Management, B2C Customer Experience, and People Leadership across diverse industries. My focus on marketing, product management, and client relationship management has consistently driven success and profitability for the organizations I\'ve served.Currently, I lead the successful management of three prominent brands at SAR Group- LSHPL, where I ensure profitability through strategic initiatives and efficient implementation. My expertise lies in leading the e-commerce presence of products across categories with a 100% order and launch timeliness. Notably, I have spearheaded key brand launches for Target across digital platforms, providing customers with a satisfying experience while boosting sales of both tangible and intangible products.I excel in establishing quality checks for product catalogs based on category guidelines, ensuring 100% accurate data delivery, which directly contributes to increased customer satisfaction. Additionally, I possess skills in improving conversion rates, thereby enhancing the rate of purchases resulting from shop visitors.My ability to provide insights on customer shopping trends supports selection processes and identifies market gaps, driving informed decision-making. I have demonstrated expertise in handling business operations, performance marketing, and joint business planning, resulting in a significant increase in sales and market share for the organizations I\'ve been a part of.I have built a reputation for effective team management, optimizing channel performance, and enhancing client relationships to ensure operational efficiency and customer delight. Proficient in managing e-commerce platforms like Amazon, Flipkart, and Myntra, I focus on stock forecasting and sales planning to optimize inventory management and maximize revenue generation.My knowledge in FMCG startups business setup, digital marketing, and legal documentation has been acclaimed, contributing significantly to the overall success of the organizations I\'ve been associated with. I am adept at crafting and executing innovative e-commerce strategies, fostering collaboration across teams to achieve business goals, and elevate brand presence in the market.
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