Pratiksha Singh

About Pratiksha Singh

With a solid foundation in media strategy and a Master\'s in Marketing, my journey has been defined by a keen understanding of both linear and digital media landscapes. At Disney+ Hotstar, my role as a GTM Media Strategist involves delving into market insights to inform decisions that resonate with dynamic consumer trends and marketing evolutions.Previously at Reliance Broadcast Network, my contributions centered on developing marketing plans that bolstered revenue and optimized ROI, leveraging a blend of traditional and new media channels. My approach is rooted in a balance of creativity and analytics, ensuring each campaign\'s success through meticulous planning and execution. The goal remains to foster growth and innovation in media strategy, staying ahead of the curve in a fast-paced industry.

Experience

1. Gtm Media Strategist

   Disney Hotstar

   Jul 2019 — Present

   I am a Media Enthusiast with an interest in discovering & uncovering linear & digital media effectiveness. Building insights & understanding of the dynamic market requirements in tune with linear & digital marketing trends

Education

• Alliance University

  Master of Business Administration (MBA), Marketing

Skills

• Advertising
• Media Planning
• Integrated Marketing
• Strategic Planning
• Competitive Analysis