Polina Fokina
Emea Installer and Panel Builder Channel Marketing Manager @Eaton
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WORK HISTORY
Emea Installer and Panel Builder Channel Marketing Manager @Eaton
Paris, FR
Responsible for driving Eaton’s Electrical Installer and Panel builder Programs strategy for the Electrical Sector in Europe, Middle EastMy key activities:• Developing and managing all components of the Installer & Panel builder channel programs for the region, including partner onboarding, nurturing campaigns, channel enablement & training, partner portal design & content, partner relationship management, partner promotions & sales campaigns, partner communications, partner locators with the support of Central Marketing teams• Providing inputs for forecasting and formulating program development budgets for local teams; Owning and developing the Installer & Panel Builder Partner Program Marketing budget• Developing and implementing regional program reporting, including standardization of metrics on key business measures of the effectiveness of the program activities (such as numbers of partners recruited, partners sell-in & their pipeline with us, online training attendance & certification, partner portal usage, etc.) with the support of the Commercial Performance Analysis team
EDUCATION
Petrozavodsk State University (PetrSU)
Master's degree, Financial economics
Petrozavodsk State University (PetrSU)
Bachelor's degree, Economics
Széchenyi István Egyetem
Master's degree, Marketing
ABOUT POLINA FOKINA
EMEA Installer and Panel Builder Channel Marketing Manager at Eaton
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