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Paulo da Silva
Vice President & Gm, Digital Commerce @Cox Automotive Inc.
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WORK HISTORY
Vice President & Gm, Digital Commerce @Cox Automotive Inc.
Atlanta, GA, US
Responsible for P&L of five businesses within Cox Automotive’s Retail business- VinSolutions CRM- Automotive Marketing Platform (AMP)- Ecommerce- Deal Central- F&I Intelligence and Automation
EDUCATION
The Wharton School
Master of Business Administration (M.B.A.), Major: Marketing
USP - Universidade de São Paulo
Bachelor’s Degree, Electrical Engineering
SKILLS
ABOUT PAULO DA SILVA
Proven BU / Divisional General Manager with a track record of delivering over $800M in EBIT across software, consumer goods, and real estate. I’ve led the turnaround of a multi-billion-dollar business, built Whirlpool’s DTC and digital marketing engine from the ground up, and now lead the tip of the spear for Automotive Retail tech innovation at Cox Automotive as VP of Digital Commerce.My foundation in strategy and M&A, shaped by a decade at BCG, Accenture, and Whirlpool, spans 10+ industries. I’ve also held CFO and FP & A roles in Latin America’s largest real estate developer, giving me a 360° perspective of business performance and shareholder value creation.Brazil-born, Wharton-educated, and globally seasoned (Switzerland, Italy, U. S, Brazil), I bring strategic insight, operational rigor and international perspective to every challenge.
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