Paulo da Silva
VP & GM Digital Commerce at Cox Automotive
- Role
- Vice President & Gm, Digital Commerce at Cox Automotive Inc.
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Paulo da Silva
Proven BU / Divisional General Manager with a track record of delivering over $800M in EBIT across software, consumer goods, and real estate. I’ve led the turnaround of a multi-billion-dollar business, built Whirlpool’s DTC and digital marketing engine from the ground up, and now lead the tip of the spear for Automotive Retail tech innovation at Cox Automotive as VP of Digital Commerce.My foundation in strategy and M&A, shaped by a decade at BCG, Accenture, and Whirlpool, spans 10+ industries. I’ve also held CFO and FP & A roles in Latin America’s largest real estate developer, giving me a 360° perspective of business performance and shareholder value creation.Brazil-born, Wharton-educated, and globally seasoned (Switzerland, Italy, U. S, Brazil), I bring strategic insight, operational rigor and international perspective to every challenge.
Experience
Vice President & Gm, Digital Commerce
Oct 2024 — Present · Atlanta, GA, US
Responsible for P&L of five businesses within Cox Automotive’s Retail business- VinSolutions CRM- Automotive Marketing Platform (AMP)- Ecommerce- Deal Central- F&I Intelligence and Automation
Education
The Wharton School
Master of Business Administration (M.B.A.), Major: Marketing
2005 — 2007
USP - Universidade de São Paulo
Bachelor’s Degree, Electrical Engineering
1996 — 2001
Skills
- Business Process Improvement
- Acquisition Integration
- Corporate Finance
- Finance
- Management Consulting
- Telecommunications
- Analysis
- Financial Analysis
- Competitive Analysis
- Investments
- Outsourcing
- Land Development
- Strategic Planning
- Market Analysis
- Strategy
- Mergers & Acquisitions
- Cost Management
- Project Management
- P&L Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Valuation
- Pricing Strategy
- S&Op
- Financial Modeling
- Analytics
- Business Strategy
- Market Research
- Financial Planning
- Team Leadership
- New Business Development
- General Management
- Business Development
- Leadership
- Consulting
- Forecasting
- Management
- Business Planning
- Operations Management
- Due Diligence
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