Pilar McQuirter
Vice President Strategy @Current Global
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WORK HISTORY
Vice President Strategy @Current Global
Driving strategic direction across six client accounts spanning food, wellness, and lifestyle categories• Shaping brand strategy, cultural frameworks, and creative briefs that inform earned media, influencer, and integrated campaigns• Managing and mentoring strategy and analytics team members, partnering closely with directors and EVP leadership• Translating research, cultural insights, and performance data into clear strategic narratives and executive-level recommendations• Serving as a senior strategic partner to clients—guiding positioning, messaging, and cultural relevance at key business moments
EDUCATION
Columbia College Chicago
Marketing and Communications, Advertising, Marketing, and Public Relations
SKILLS
ABOUT PILAR MCQUIRTER
Pilar is a VP of Strategy with 10+ years of experience building culturally fluent brands that drive real business impact. She brings deep expertise across brand, cultural, and social strategy—helping companies navigate growth, relevance, and reinvention with clarity and intention.Her work spans food & beverage, CPG, fintech, entertainment, and lifestyle, leading strategy for global brands including Patrón, Coca-Cola, P&G Always, Jack Daniel’s, Amazon Music, Opella, and Papa John’s. She has guided platform strategy, global launches, partnerships, and always-on ecosystems across both established and emerging categories.She thrives in collaborative environments and believes the strongest ideas are shaped through shared experiences—whether over a great meal or a sharp strategy session in the boardroom.
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