Pilar McQuirter

About Pilar McQuirter

Pilar is a VP of Strategy with 10+ years of experience building culturally fluent brands that drive real business impact. She brings deep expertise across brand, cultural, and social strategy—helping companies navigate growth, relevance, and reinvention with clarity and intention.Her work spans food & beverage, CPG, fintech, entertainment, and lifestyle, leading strategy for global brands including Patrón, Coca-Cola, P&G Always, Jack Daniel’s, Amazon Music, Opella, and Papa John’s. She has guided platform strategy, global launches, partnerships, and always-on ecosystems across both established and emerging categories.She thrives in collaborative environments and believes the strongest ideas are shaped through shared experiences—whether over a great meal or a sharp strategy session in the boardroom.

Experience

1. Vice President Strategy

   Current Global

   Apr 2024 — Present

   Driving strategic direction across six client accounts spanning food, wellness, and lifestyle categories• Shaping brand strategy, cultural frameworks, and creative briefs that inform earned media, influencer, and integrated campaigns• Managing and mentoring strategy and analytics team members, partnering closely with directors and EVP leadership• Translating research, cultural insights, and performance data into clear strategic narratives and executive-level recommendations• Serving as a senior strategic partner to clients—guiding positioning, messaging, and cultural relevance at key business moments

Education

• Columbia College Chicago

  Marketing and Communications, Advertising, Marketing, and Public Relations

  2012 — 2016

Skills

• Creative Strategy
• Leadership
• Brand Awareness
• Microsoft Word
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Research
• Account Management
• Project Management
• Public Relations
• Digital Marketing
• Marketing Strategy
• Digital Strategy
• Japanese
• Social Media
• Google Docs
• Creative Technology
• Social Media Strategist
• Teamwork
• Microsoft Office
• Task Management
• Sponsorship Generation