Pierre Kalmès

Global Creator Strategy Manager @Ubisoft

Saint-Mandé, FR

Drive the strategic creation of global influencer initiatives for Ubisoft brands - inclusive of sponsored partnerships and earned engagement - that serve creators community needs while supporting global marketing objectives.• Shape creator journey throughout the entire game’s lifecycle, from Announce, Launch and Post Launch to drive player acquisition at key milestones but also sustain players activity overall.• Participated in producing \"Emerald Quest\", an award-winning IRL activation for Skull and Bones, blending immersive storytelling and influencer marketing (video below)• Define the budget investment strategy and oversee the campaign reporting• Identify and pursue new capabilities that can deliver strategic breakthroughs• Plan and deliver premier events with content creators in partnership with key internal partners and/or external agencies• Partner with Hub managers to drive creator strategies, plans and programs that engage with diverse creators’ ecosystems. Execute strong global activations and events that resonate locally• Partner with Production Teams, and cross-functional teams from global publishing (Community Development, Communications, Media, Social Media) to increase efficiency, expand value proposition to creators, and ensure consistent and cohesive messaging and approachProjects: Rainbow Six Siege, Assassin\'s Creed: Shadows, Assassin\'s Creed franchise (Back Catalog), Skull and Bones, The Division Resurgence.

Pôle ESG - Ecole Supérieure de Gestion et de Commerce International

Bachelor of Business Administration (BBA) en Marketing et Commerce International, Marketing

MBA ESG

Master of Business Administration (MBA), E-Business

Pôle ESG - Ecole Supérieure de Gestion et de Commerce International

Master en Maketing et Commerce International, Marketing