MacKenzie Armstrong
Events Specialist @Ubisoft
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WORK HISTORY
Events Specialist @Ubisoft
San Francisco, CA, US
Manage the planning, logistics, creative, and execution of 20-40 virtual and live VIP gameplay demo events per year across a number of key pulsepoints for prominent brands, including Rainbow Six: Siege, Rainbow Six: Extraction, Mario + Rabbids: Sparks of Hope, Prince of Persia: The Lost Crown, Assassin\'s Creed Mirage, and Star Wars Outlaws to achieve a successful and enjoyable premium experience for press, partners, consumers, and influencers- Collaborate and communicate effectively with internal teams, external vendors, and first-party partners, including Nintendo, Lightstorm Entertainment, Lucasfilm, and Disney Parks to create unique and memorable event experiences that meet stakeholder goals and create engaging, shareable moments- Partner efficiently with external vendors and internal brand teams to execute influencer marketing mailer campaigns tied to event pulse points to supplement the virtual event experience and increase awareness of various titles, including Rainbow Six: Extraction, Rocksmith+, and Just Dance 2023- Spearhead and supervise all aspects of recruitment, organization, budgeting, and invoicing of event staff group Ubisoft Demo Crew, consisting of 100+ workers per year and 5-person Lead team to ensure a consistent and premium attendee demo experience
EDUCATION
The American Business school of Paris
Summer Study Abroad
Mount Shasta High School
High School
University of California, Irvine - The Paul Merage School of Business
Bachelor’s Degree
SKILLS
ABOUT MACKENZIE ARMSTRONG
With a career background spanning over 10 years of professional event marketing…
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