Brad Peters

Senior Global Brand Manager @Ubisoft

Houston, TX, US

Lead global brand strategy for the Tom Clancy’s The Division franchise, overseeing live service brand direction across Tom Clancy\'s The Division and Tom Clancy\'s The Division 2.Own the long-term brand vision and go-to-market strategy for seasonal content, anniversary moments, major expansion DLC releases and future IPs in the franchise. Partner closely with our development studios, global publishing teams, and first-party platform partners to align product strategy with player-facing messaging and commercial priorities.Key responsibilities include:• Defining and evolving global brand positioning for a multi-year live service franchise• Leading integrated marketing strategy across seasonal drops, roadmap beats, and expansion launches• Driving cross-functional alignment across Product, Development, Creative, Media, Community, and CRM teams• Managing first-party relationships (PlayStation, Xbox, PC storefronts) to optimize visibility, featuring, and promotional opportunities• Overseeing creative direction for trailers, key art, messaging frameworks, and campaign toolkits• Shaping franchise-level narrative beats and long-term engagement strategy for a global player baseOperate at the intersection of product, marketing, and player engagement, ensuring that every major beat reinforces the franchise vision while driving acquisition, retention, and revenue growth.

Texas Tech University - Rawls College of Business

Bachelor's Degree, Business, Management, Marketing

Self-taught

3d Art