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Phil Lofton
Sr Insights Storyteller @Authenticx
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WORK HISTORY
Sr Insights Storyteller @Authenticx
Indianapolis, IN, US
I design and conduct market-wide studies to learn industry trends. I also explore individual client journeys, assessing pain points in customer experience to reduce churn and approve patient satisfaction. My studies also help inform our interrater reliability assessments, and prove our analysts\' value to clients.My work has been presented to C-Suites of top pharmaceutical organizations, and has led to product launches, storefront redesigns, and service calibrations to improve health outcomes and customer experiences.Achievements- Executive/C-Suite Presentations- Development of market studies that led to upsells and cross-sells in market analysis- Study of analysts\' interrater reliability and coordination with analyst management for improvement strategies- Led statistical analysis on Interrater reliability to inform machine learning models- Served as statistician on Data Labeling and Standardization Committee
EDUCATION
Lee University
BA, Healthcare Administration
Indiana University Indianapolis
Master of Public Health (MPH), Policy
Springboard
UX Fellow
SKILLS
ABOUT PHIL LOFTON
I am an experienced storyteller and researcher with roots in healthcare and academia. I have years of proven experience developing human-centered content for large audiences in Adobe Creative Cloud, Microsoft Office, and other relevant programs. I\'m skilled in conducting interviews and using qualitative and quantitative research to create the strongest solutions for client needs. I am a strong creative professional with a Master of Public Health (MPH) focused in Policy from Indiana University-Purdue University at Indianapolis. Currently, I\'m turning unstructured data into human centered stories at Authenticx.
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