Philip Raia

SVP Business Development @Lmca - Brand Licensing Specialists

Orlando, FL, US
EMAILS
p••••••@lmca.net
MOBILE NUMBERS
+13•••••••52

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WORK HISTORY

Oct 1987 — Present

SVP Business Development @Lmca - Brand Licensing Specialists

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US

LMCA, for over 33 years has been recognized as a pioneering strategic brand extension licensing firm. LMCA specializes in building brand extension licensing programs. With a host of US and multinational clients LMCA has serviced such high value brands as Arm & Hammer, AT & T, Black Flag, Car and Driver, Craftsman, DieHard, Easter Seals, Eastman Kodak, Eddie Bauer, Frigidaire, Forbes, Heifer, Kenmore, Lenovo, Mack Trucks, Melitta, Mensa, Metropolitan Home, Museum of Fine Arts Boston, New York Philharmonic, Pepsi (China), Playtex, Red Wing, Road & Track, Roto-Rooter, San Diego Zoo, Snuggle, Tempur-Pedic, The “21” Club, Trane, Winchester, Westinghouse and others. LMCA has engineered over 400 license agreements delivering approximately $5 billion per year in licensed product sales at retail. LMCA’s work ranges from program conceptualization through full development and implementation. The firm also owns ProdigyWorks, which provides clients with ideation services by tapping into the brain-power of the top IQ’s in the world. LMCA has offices in New York, Atlanta, Boston, Orlando, Nashville, St. Louis and Shanghai, and has international experience in more than 100 foreign countries.

EDUCATION

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The New School

MBA Coursework

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New York University

MBA Coursework

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Mannes College

Music

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Columbia University in the City of New York

MBA Coursework

SKILLS

Competitive AnalysisContract NegotiationStart-UpsStrategic PartnershipsStrategyStrategic PlanningBrand ManagementMarketing StrategyNew Business DevelopmentPartnership MarketingIntegrated MarketingMarket ResearchInternational BusinessBusiness StrategyEntrepreneurshipBusiness DevelopmentP&L ManagementMarketing CommunicationsMarket PlanningRetailB2bProduct ManagementMarketingBrand LicensingNegotiationMarketing ManagementConsumer ProductsManagementProduct MarketingMerchandisingAdvertisingBrand DevelopmentProduct DevelopmentLicensing

ABOUT PHILIP RAIA

An expert brand extension-licensing executive with over 35 years of broad-based…

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