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Philip Dauchy
Exec Director & N America Head, Brand Experience Strategy Vml Wpp Ford @VML
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WORK HISTORY
Exec Director & N America Head, Brand Experience Strategy Vml Wpp Ford @VML
Detroit, MI, US
Reporting to the Chief Strat. Officer and leading teams across nine Ford business units to drive best-in-class comms. Team aligns creative, account, media, and client via strategic briefs and business direction grounded in customer insight, culture, data, and Ford’s brand territory.
EDUCATION
USC Marshall School of Business
Master of Business Administration - MBA, Marketing Strategy
MIT Sloan School of Management
Blockchain Executive Course
USC Marshall School of Business
MBA, Marketing
Colgate University
BA, Poli-Sci, Economics (Minor)
SKILLS
ABOUT PHILIP DAUCHY
Global Brand Builder • Customer Advocate • Strategy Cartographer • Data Obsessive • Research SMEPeople leader combining passion for the customer, strategy, and analytics to drive $100M+ business results/decisions. Core competencies include: using powerful storytelling to set product, marketing, and target customer direction based on principled qualitative/quantitative analysis. Over my 20 years in Auto, and 4 years in consulting, I have led the gamut of strategy, research, innovation, and analytics projects including but not limited to segmentation, media optimization (MIO), drivers regressions, message testing, media planning, product competitiveness analysis, etc. Wins have included modeling line-up scenarios, developing successful business cases for new ventures/vehicles/features, authoring marketing launch strategies, developing online executive dashboards, building globally aligned brands, etc.Outside of work, I can be found under the hood of my 1965 Cadillac, most likely making a minor issue worse. I also enjoy frustrating myself with golf, maintaining balance with yoga, and spending time with the family.Core competencies include: leading teams; building consensus; developing hypotheses in conjunction with appropriate research approaches/instruments; synthesizing qualitative and quantitative insights into concise executive-level briefings; setting/recommending strategic direction of product, brand, and target customer; developing and presenting high-impact presentations; serving as project management lead; managing multi million dollar budgets; supervising direct reports, vendors, and agency personnel.
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