Philip Dauchy

About Philip Dauchy

Global Brand Builder • Customer Advocate • Strategy Cartographer • Data Obsessive • Research SMEPeople leader combining passion for the customer, strategy, and analytics to drive $100M+ business results/decisions. Core competencies include: using powerful storytelling to set product, marketing, and target customer direction based on principled qualitative/quantitative analysis. Over my 20 years in Auto, and 4 years in consulting, I have led the gamut of strategy, research, innovation, and analytics projects including but not limited to segmentation, media optimization (MIO), drivers regressions, message testing, media planning, product competitiveness analysis, etc. Wins have included modeling line-up scenarios, developing successful business cases for new ventures/vehicles/features, authoring marketing launch strategies, developing online executive dashboards, building globally aligned brands, etc.Outside of work, I can be found under the hood of my 1965 Cadillac, most likely making a minor issue worse. I also enjoy frustrating myself with golf, maintaining balance with yoga, and spending time with the family.Core competencies include: leading teams; building consensus; developing hypotheses in conjunction with appropriate research approaches/instruments; synthesizing qualitative and quantitative insights into concise executive-level briefings; setting/recommending strategic direction of product, brand, and target customer; developing and presenting high-impact presentations; serving as project management lead; managing multi million dollar budgets; supervising direct reports, vendors, and agency personnel.

Experience

1. Exec Director & N America Head, Brand Experience Strategy Vml Wpp Ford

   VML

   Mar 2025 — Present · Detroit, MI, US

   Reporting to the Chief Strat. Officer and leading teams across nine Ford business units to drive best-in-class comms. Team aligns creative, account, media, and client via strategic briefs and business direction grounded in customer insight, culture, data, and Ford’s brand territory.

Education

• USC Marshall School of Business

  Master of Business Administration - MBA, Marketing Strategy

  2004 — 2006

• MIT Sloan School of Management

  Blockchain Executive Course

• USC Marshall School of Business

  MBA, Marketing

• Colgate University

  BA, Poli-Sci, Economics (Minor)

Skills

• Photoshop
• Cross-Functional Team Leadership
• Marketing Strategy
• Automotive
• Analytics
• Business Strategy
• Product Management
• Customer Insight
• Marketing Research
• Competitive Analysis
• Sql
• Product Launch
• Market Research
• Market Analysis
• Toastmasters - Certified Competent Communicator
• Strategic Planning
• Analytical Skills
• R
• Solver
• Management
• J.d. Power Pin
• Product Development
• Analysis
• Mtab
• Spss
• Project Management
• Pai/Csq
• Brand Map
• Polk Insight
• Marketing
• Strategy