Peyton McDermott

Digital Marketing Manager @National Restaurant Association

Chicago, IL, US

Constructs robust content and social media strategies for the six core brands of the National Restaurant Association\'s business services division, including ServSafe\'s food safety training, a multi-million dollar business- Crafts and schedules organic and paid content at regular intervals to support commerce offerings- Tactfully manages relationships with multiple digital agencies who provide support for SEM, SEO, display, paid social, paid search - ensuring deliverables are executed- Through content strategies, tells story of brands with inventive marketing channels- Spearheads analytic insights for the marketing team - developing interactive dashboards and reflections through Power BI, Looker Studio, and other marketing dashboards- Using data as center-point, leverages findings to inform business decisions and marketing strategies- Increased marketing-based commerce revenue by 15%, social media by 13%, and paid ROAS by 85% through strategic content marketing efforts