Karly McBride

Marketing Program Manager @National Restaurant Association

Harrisburg, PA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2020 — Present

Marketing Program Manager @National Restaurant Association

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Washington, DC, US

Managed association IT member group and produced the following member events: Executive Study Group meeting in collaboration with IFBTA at FSTec, Restaurant Innovation Summit, Restaurant Tech Tour at CES 2020 Collaborated with member leaders to confirm industry experts as event speakers, determine program initiatives and components and collaborate internally across departments to execute initiatives Served as event manager and negotiated contracts such as hotel, AV, restaurants & transportation Manage calendar of nearly 150 digital learning events in 2020/2021 and serve as point of contact for content development, execution, speaker acquisition, marketing, post-event analysis and recommended next steps Launched association’s podcast, Order Up in 2020. Served as podcast host and point of contact for guest acquisition, content development, show marketing and contract management Developed marketing plan for association research reports such as State of the Restaurant Industry and the What’s Hot Culinary Forecast. Served as staff lead for virtual report presentation, podcast presentation and report marketing and distribution Served as association voice talent for various initiatives and projects.

EDUCATION

N/A

LSU Shreveport

Master of Business Administration - MBA, Marketing

2000 — 2004

Penn State University

BA, Communications

SKILLS

Email MarketingSocial NetworkingOnline AdvertisingOrganizational DevelopmentStrategySocial Media MarketingOnline MarketingEvent ManagementLeadershipStrategic CommunicationsNonprofitsMarketingPublic RelationsFundraisingMarketing StrategyProject ManagementBusiness StrategyNon-ProfitsEditingPublic SpeakingMarketing CommunicationsSmall BusinessSocial MediaStrategic PlanningEntrepreneurshipNewslettersEvent Planning

ABOUT KARLY MCBRIDE

PMP-certified professional with extensive experience working alongside chief executives. Supports large networks of members, volunteer leaders and committees. Proven success managing multiple budgets and cross-departmental teams. Serves as a key team leader by identifying and implementing strategic initiatives, developing directional strategy and serving as an organizational expert. Proven record of designing and implementing program offerings in alignment with corporate goals and vision.

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