Maggie Schutz

Director, Enterprise Marketing @National Restaurant Association

Chicago, IL, US

Led the enterprise-wide implementation of a marketing automation tool, working with a cross-functional team to define long-term strategy, guide change management, and build scalable operational processes.• Managed the rebuild of restaurant.org, working with internal stakeholders to define strategy and run needs assessments resulting in the development of new functionality and a growth roadmap.• Responsible for building a membership engagement and sales enablement support strategy, including developing tools, business operations, and reporting.