Peter Wasmer
CEO & Founder @Pure Coastal Technologies Inc
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WORK HISTORY
CEO & Founder @Pure Coastal Technologies Inc
US
Transforming Service Businesses Through Automation, Simplicity, and ScaleAs the driving force behind ProValet, I led the end-to-end creation of a modern SaaS platform purpose-built for field service businesses. From whiteboard to launch, I architected a system that replaces fragmented tools and manual processes with an integrated, automated experience that scales with our clients’ growth. • Spearheaded the strategy, product vision, and execution of an all-in-one cloud platform that automates scheduling, dispatch, invoicing, payments, and customer communication. • Translated deep industry insight into intuitive software that empowers business owners, streamlines technician operations, and delights end customers with an Uber-like experience. • Built a high-performance team, secured early customer traction, and guided product development with relentless focus on simplicity, reliability, and value. • Led the transition from prototype to full commercial rollout, positioning ProValet to compete with—and win against—entrenched incumbents in a $100B+ service sector. • Focused on creating not just software, but a movement: helping service businesses thrive by modernizing their operations without disrupting what makes them great.
EDUCATION
Boston College
BS
SKILLS
ABOUT PETER WASMER
As a serial entrepreneur and passionate innovator, I am dedicated to creating cutting-edge solutions that empower small and medium-sized businesses to achieve operational excellence. With a career spanning over two decades in business leadership, I’ve developed and scaled SaaS platforms that simplify complex processes, save time, and drive profitability for my clients.Currently, I serve as the Founder and CEO of ProValet.io, a revolutionary business process automation platform designed to transform the pool service industry. ProValet empowers small business owners and their teams to automate scheduling, dispatch, invoicing, payments, and customer communication—enabling them to focus on growth rather than paperwork.My leadership style is rooted in empathy, collaboration, and a relentless focus on delivering value to customers. I am deeply committed to understanding the challenges small businesses face and crafting solutions that align with their unique needs.When I’m not leading ProValet, I enjoy fostering partnerships, mentoring entrepreneurs, and exploring innovative ideas that drive business and personal growth.
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