Peter Wright
Leading FAST & AVOD Ad Sales for Salem News Channel; formerly at CBS, Warner Bros, Yahoo, Tribune Co. Key leader during the launches of ATM.TV, CBSN, CBS Sports HQ, CBS All-Access, the WB.com & more
- Role
- Head of Sales at Salem Media Group
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Peter Wright
My career has allowed me to have a wide range of experiences and accomplishments. I\'ve sold print, broadcast, and digital; have managed teams (both regionally and nationally/both large and small); and have always worked well within whatever organization I am a part of. Being a key executive during major new product launches (ATM.TV, CBSN, CBS Sports HQ, CBS All-Access - now Paramount+, The WB.com and others has shown me what it takes to be a winner in highly competitive fields. I take pride in quickly becoming not only an expert in my product offerings but also an expert in the entire space which I\'m selling into. My external goal is to leave every client meeting with the client feeling that their time was well spent with me. My internal goals are to ALWAYS deliver on my revenue forecasts; to hire the best/brightest/most cheerful team possible; and to be respected by (and respectful of) everyone I come in contact with within our organization.
Experience
Head of Sales
Dec 2024 — Present · Los Angeles, CA, US
Overseeing all FAST/AVOD ad sales and sponsorship revenue generation for The Salem News Channel, America\'s most viewed FAST/Streaming Conservative news network. Work closely with FP & A on budget creation and execution. Set go to market sales and pricing strategy and determine preferred vendor relationships.
Skills
- Mobile Advertising
- Integrated Marketing
- Online Advertising
- Advertising
- Digital Media
- Digital Strategy
- Marketing Strategy
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