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Peter Payerli
Vice President, General Manager Primary Care Notebook @Omniamed Communications
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WORK HISTORY
Vice President, General Manager Primary Care Notebook @Omniamed Communications
Chicago, IL, US
Leading the U.S. launch of Primary Care Notebook, a digital, Point-of-Care diagnostic and treatment tool that provides support to primary care clinicians, primarily during patient consultations. Marketers leverage this advertising driven platform to drive switch campaigns, or to increase diagnostic and referral rates. Medical Affairs teams partner on the platform to achieve higher engagement levels with their disease state, education assets.MY CHALLENGE: Drive awareness, audience and revenue in the United States for the United Kingdom\'s \"GPnotebook\" where it is ranked the #1, HCP, digital advertising platform MY ACTIONS:1. Crafted Go-To-Market Strategy with competitive analysis for CEO and COO2. Identified and pursued key audience segments: GP, FP, IM, DO, APRN\'s3. Targeted Pharmaceutical Industry Digital Marketers, Medical Affairs Teams, Procurement and Medical Advertising agencies and Medical Education Communication companies building a SFDC database of over prospects from zero4. Planned and executed marketing activities including Medical Congresses and Digital Marketing summits5. Industry Trade Organization Ambassador serving on education committee for Point of Care Marketing Association (POCMA)6. U.S. Editorial Board research and development
EDUCATION
Columbia College Chicago
B.A., Advertising
SKILLS
ABOUT PETER PAYERLI
ADVERTISING SALES | HEALTHCARE EDUCATION | SaaS | Results-driven sales leader and individual producer with a proven record of accelerating revenue growth and market expansion in healthcare. Servant leader approach to those in my care. Closes new business; maintains, cultivates, and expands existing business through the development and implementation of targeted account planning and sales strategies. Outstanding communication skills that earn respect and fosters loyal relationships at all levels with ease.
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