Get your Emails warmed up and ready to send
Build sender reputation and reach more inboxes with automated email warmup.
Warm up your emails
Starting at $49/month
Peter mac Hamilton
Senior Product Manager @PremieRpet
Signup · Get unlimited contacts
WORK HISTORY
Senior Product Manager @PremieRpet
Sao Paulo, BR
Strategic management of the Exclusive product, focused on retailer loyalty, leading discovery processes and Salesforce integration, improving operational efficiency and customer satisfaction.Leadership of strategic initiatives and digital product launches aimed at veterinary nutrition, increasing engagement and satisfaction among veterinarian users.End-to-end management of the PremieRvet app lifecycle from conception through beta release, including detailed technical reviews and functionality testing.Coordination of pilot launches with beta users, ensuring the app was fully functional and operational, minimizing post-launch technical issues.Implementation of structured discovery methodologies, including stakeholder interviews, usability tests, and clear definition of success criteria and key metrics.Development and implementation of gamification features and interactive tools for real-time scientific support, significantly enhancing user experience.Structuring agile processes and effective communication with cross-functional teams (UX/UI, development, business, support), optimizing workflows and reducing delays in strategic deliveries.Collaboration with technical teams and architects to ensure efficient integration with external systems such as Salesforce and Marketing Cloud.Organization and prioritization of backlog, clear definition of MVPs, and iterative releases, ensuring continuous alignment with PremierPet\'s strategic objectives.Implementation of detailed analytical dashboards to monitor user acquisition, activation, and engagement, enabling rapid, data-driven decisions.Proactive management of risks and contingencies, early identification of potential issues, and implementation of practical, effective solutions.
EDUCATION
ETEC - Escola Técnica Estadual de São Paulo
Colegial Técnico, Tecnologia da Informação
Centro Universitário Belas Artes de São Paulo
Bacharelado, Publicidade
USP - Universidade de São Paulo
Bachelor, Literature
Descomplica
MBA em Gestão Estratégica de Projetos e Metodologias Ágeis, Administração e Negócios
Descomplica
Postgraduate Degree, Product Manager
Universidade Cruzeiro do Sul
Bacharelado e Licenciatura, Letras - Língua Inglesa e Literaturas de Língua Inglesa
Descomplica
Pós-graduação Lato Sensu - Especialização, Liderança e Gestão de Pessoas
ABOUT PETER MAC HAMILTON
Hi! I\'m Peter Mac Hamilton, a Product Manager who turns data into decisions and teams…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.