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Interim Chief Marketing Officer @Apomed As
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WORK HISTORY
Interim Chief Marketing Officer @Apomed As
Oslo, NO
Position: Operational Chief Marketing Officer (CMO) at Apomed – Leading Digital Marketing in Online PharmacyAbout Apomed:As pioneers in online pharmacy, we blend cutting-edge technology with customer-focused solutions. Our mission is to deliver unparalleled digital health shopping experiences tailored to today\'s dynamic consumer needs.Core Responsibilities as CMO:I lead Apomed’s marketing strategy, aligning it with our business objectives to fuel growth and strengthen our market presence. My role revolves around driving traffic and revenue, enhancing the value of each shopping cart by delivering the right products to the right customers at the right time. This strategic approach not only broadens our reach but also deepens engagement, ensuring that every marketing initiative maximizes both impact and profitability.Utilizing advanced marketing technologies, I enhance campaign execution and measurement, integrating marketing initiatives seamlessly with our technological advances. This maximizes each campaign\'s impact, leveraging our digital tools effectively.Data analytics play a crucial role in my strategy. I transform vast customer data into actionable insights, refining our marketing approaches to meet consumer demands precisely. My management of digital marketing spans social media, SEO, and content marketing, creating engaging, data-driven campaigns that boost customer interaction and retention.Innovation is key in the competitive online pharmacy space. I foster partnerships that bring new technologies and methodologies, boosting our marketing effectiveness and industry influence.I ensure all marketing practices comply with industry regulations and uphold the highest ethical standards.Skills: Strategic Marketing Planning · Brand Development · MarTech Stack Expertise · Data Analytics · Customer Engagement Strategies · Partnership Management · Regulatory Compliance · Digital Innovation · C-Level Management
EDUCATION
BI Norwegian Business School
Kommunikasjon og medier
ABOUT PER ERIK RUE
With 25 years of steering e-commerce visions for some of Northern Europe\'s most awesome companies, I\'ve come to believe that successful online business is a blend of tech precision, strategic foresight, and human-centric design.As e-Commerce manager, Head for Ecommerce, CDO, COO and later the CTO at Apomed, I\'ve been at the heart of operational transformations and technology integrations. My goal was always clear: streamline processes and harness technology to serve business needs, while also elevating user experience. This blend of strategic operations and tech acumen has allowed me to envision, design, and execute digital roadmaps that connect with customers and drive bottom-line growth.My core competencies include: Digital Strategy & Execution Operational Excellence & Streamlining Omnichannel Retailing & Customer Experience Team Leadership & Cross-functional Collaboration Tech Solutioning & ImplementationReflecting on the teams I\'ve worked with and the results we\'ve achieved in overcoming various digital challenges while introducing groundbreaking innovations, we\'ve assisted customers in enhancing their digital experiences—making them smoother, more user-friendly, and enjoyable. My goal is to continue shaping the future of digital commerce for years to come—never finishing learning and constantly tackling new and innovative digital challenges.
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